Emma is a ‘Beauty YouTuber’ with a difference. Embracing alternative beauty and culture, she’s more likely to talk about her latest bottle of fake blood than a new lip gloss.
Emma is celebrated for her ‘transformation’ tutorials where she turns herself into animation, horror and theatrical characters using prosthetics, make-up and special effects. She also makes props to accompany these looks, which she also films in tutorial form. Alongside this she does chatty lifestyle videos and hauls in between her dedicated beauty content.
After being diagnosed with diabetes in 2017, Emma has bounced back from her health struggles and kept her audience updated along the way, talking openly about her experiences with the condition.